As one of the most notable and long-standing wineries in the Hudson Valley region, Whitecliff Vineyard was in need of an updated look to position the winery for future growth, yet retain its 20+ year heritage and stature in the region. The new line of labels, printed on uncoated textured stock, reflects the winery’s commitment to producing clean, artisanal wines, and pays homage to the land where the grapes are grown. QR codes link directly to purchase the product from the winery.

The label design was awarded a 2022 American Graphic Design Award.

Brand development
Label design
Style guide


two bottles of wine on gray backgroundwiine label with mountain illustration