Our concept for this award-winning Travel Guide was to revamp the format, ditch the listings, and guide visitors to Ulster County’s diverse venues and attractions with must-do itineraries and insight from locals. QR codes enticed readers to “seek more” by linking to key landing pages on the website.

The Travel Guide was a recipient of a 2022 American Graphic Design Award.

Concept development
Art direction
Print production

Click the cover or browse the flipbook here:

cover of guide with two bikers on a bridge

interior spread of brochure

Praise for the Travel Guide: “It was my first show with the Guide and it was a HUGE hit. Event goers LOVED the fact that it was filled with itineraries…people scooped it up. The active cover attracted more people than to other neighboring counties’ guides that had a lovely landscape on the cover. I didn’t have a hard time going through all the boxes [of copies] I brought — and the show wasn’t even that busy. Thanks for making us look brilliant!”
—Lisa Berger, Director, Ulster County Tourism & Office of Film