A collaborative project funded by regional tourism groups and the statewide Path Through History program, we developed an educational campaign to promote the historical and cultural sites along the Hudson and Delaware Rivers. Our scope included a brand identity for the program, content development and a landing page, setting up a Facebook page, and promoting the program through digital and social media advertising.
The campaign netted higher than expected results, attracting more than 4,000 unique visitors to the website in a four-month timeframe. The upstart Facebook page, which is ongoing today, attracted 1,700 new followers within its first month.
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