Following the launch of the Hudson Valley Cabernet Franc Coalition’s brand identity, we developed an awareness campaign to get the word out about the Coalition’s mission. Highly-visible vineyard and tasting room signage, informative handouts, and event swag were emblazoned with the intriguing hawk icon, begging consumers to ponder its symbolism. (Why the hawk? Spoiler alert: they are a welcome sight in the Hudson Valley’s vineyards!)

Brand Development
Content Development
Print Design
Graphics and Signage
Print Production

two stacks of rack cards
Consumer handout
yellow banner with hawk symbol
Vineyard sign
wine bottle necks with hawk logo
Quality seal